SEO or Search Engine Optimisation is a popular word on the web. It is what makes or breaks your online presence. The internet is a black hole of content, and it is just so easy to get drawn right in. A digitally dependent individual or organization needs to be aware of the SEO basics and how an SEO strategy could bolster growth and bring in a sense of brand loyalty.
Here is all you will ever need to know about SEO, the process, and why you require it for your online presence and digital marketing strategy.
In this Article
SEO is a brand’s best friend
The term is just as simple as it sounds when the SEO strategy is used rightly. What it does is, it optimizes your website, which means it amplifies your presence online and takes it to a larger, well-targeted audience. Just like your best friend!
Google handles over 40,000 search queries per second and generates only the top ten well-engineered pages for your display on its first page or on its SERPs(Search Engine Result Pages). You probably haven’t gone beyond those ten web pages because you’ve already found the answer on the first page. That means you have a great chance to grow your audience if you result in the top 10 websites otherwise, well, you’ve just lost a customer.
This is where understanding what SEO is and how a smart SEO strategy creates an impact gives you a competitive edge.
The competitive role of SEO in the digital world
What does good SEO do? Pandemic has proved people no longer need to shop at a physical store; they can do it in the comfort of their couch. Therefore it is paramount to have an impressive brand identity and a clear digital marketing strategy. Relevant and regular social media marketing increases brand awareness, generating organic traffic. Good quality content converts inbound lead generation, leading to unpaid search traffic.
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Brand loyalty is when a customer trusts the brand and comes back to it frequently, enabling brand growth. The customer is satisfied with your service and prefers to pick your brand from among 100s of others out there. This can also increase the referrals for your brand and multiply the customer ratio.
SEO creates brand awareness. It enhances your site and gives you an organic audience, an audience who is most likely to stay. Your website needs to be quick and efficient in both front and backend operations to make this possible.
Additionally, SEO boosts these operations (URL redirects, including targeted keywords etc.). You will start to rank in the top SERPs eventually through keyword analysis, targeted research, authority backlink building, and genuine content creation.
Gaining a robust digital presence is vital for the survival and growth of almost any business today. Here is where SEO and a user experience (UX) go together. SEO shows the site to a possible customer, while the user experience with on-hand interaction with the website is what makes them want to purchase. SEO and UX share the same goal – brand growth. Local SEO can be also used here. Knowing and understanding your audience is essential, thus opening buying windows.
When you are on a digital medium, be it an individual, a company, or a brand, you are assessed based on some key factors – your consistency and your authenticity. A foolproof SEO strategy is what your brand needs when you start to think about building your online presence. It increases your organic online traffic and enables a higher ranking on SERPs. The following are some of the mandatory factors to consider while creating an SEO strategy:
- Authority backlinks
- SEO Metrics
- Technical SEO
- High-quality UX
- High quality content
The importance of a strong digital marketing strategy
Just as SEO has made a majestic sail through the web, a smart digital marketing strategy is its anchor. It is always easy to kickstart your business online, but a digital marketing strategy is what keeps you consistent.
Making a strong digital presence and creating long-lasting brand awareness starts with these steps:
- Analyze and get to know your customers
- Design a strong strategy that works for your business
- Develop a relevant and targeted content strategy
- Go after a well-researched group of customers
- Widen your channels
- Evaluate brand performance and adjust to the best yielding model
Good SEO and an impactful digital marketing strategy go hand in hand.
Now that you are informed about both SEO and a digital marketing strategy, we are here to tell you these two go well together. There are several other channels to market your brand. But these two have proven to be among the best.
SEO offers you the leverage and digital marketing strategies keep you consistent. Digital marketing keeps your brand engaged while SEO keeps the content steady and focused. Quality content earns brand loyalty and SEO drives that traffic. And thereby, through a solid SEO, relevant and persistent digital marketing, you grow as a brand and have better relationships with your clientele. And what’s stopping your brand’s success now?
You can also design this plan following a small business digital marketing strategy with the right proportions of SEO and digital marketing strategies in place.
Consequently, any business, regardless of size, can reach a larger audience. It helps brands generate a capable brand identity that wins a clear customer experience. Woah! Is that all too much? But SEO in your digital marketing strategy doesn’t have to be tough anymore. Hire advanced and competent professionals with Wild Creek Web Studio and scale your business to scorching heights.