Businesses must stay in an era where digital visibility determines success. A holistic online presence has transcended being a mere advantage; it’s now a staple. When a leading metal fabrication manufacturer reached out to us at Wild Creek Web Studio, they presented a challenge that resonated with us: their online invisibility shadowed their strong offline reputation. And we were determined to change that narrative.
In this Article
Metal fabrication is a niche industry with its own set of challenges. While the company was a powerhouse in offline circles, its online story differed. They were also battling declining website traffic, losing potential clients to competitors with a more pronounced online presence. This was a wake-up call: they needed more than a digital facelift; they needed a comprehensive digital strategy.
- Amplify organic traffic: Drive relevant, high-intent traffic to the website.
- Refine user metrics: Enhance user experience metrics, ensuring visitors find value and stay engaged.
- Broaden the user base: Reach a wider audience, positioning the company as the go-to metal fabrication authority online.
On-Page Optimization: Every page of a website sends signals to search engines. These signals determine how a page ranks. We initiated a detailed audit, identifying gaps and opportunities. We ensured the website communicated effectively with search engines and users by rectifying structural issues, optimizing meta tags, and streamlining content.
Content Enhancement: Quality content does more than engage visitors; it establishes authority. We embarked on a mission to rejuvenate existing content, making it more relevant, engaging, and SEO-friendly. We transformed the site’s content narrative by integrating targeted keywords and ensuring a balance between user and search engine needs.
Strategic Content Development: To stay ahead in the digital curve, businesses must anticipate and address future needs. Our team developed a dynamic content calendar, focusing on emerging trends and pain points in the metal fabrication industry. We diversified content types, integrating blog posts, how-to guides, video content, and industry reports.
Backlink Acquisition: In the world of SEO, backlinks act as endorsements. However, not all backlinks are created equal. We pursued a rigorous link-building strategy, targeting high-authority, relevant domains. Each backlink acquired was a testament to the site’s growing authority and relevance.
Our efforts bore fruit, leading to a 49.92% surge in organic users. This wasn’t just about numbers but about attracting the right audience, translating to increased inquiries and sales.
We saw a significant uptick in pageviews, signalling visitors were finding value in the content. While some metrics, like session duration, posed challenges, they offered insights for our next optimization phase.
The growth in new users and sessions underscored our strategy’s success. We weren’t just driving traffic; we were attracting potential clients.
While the bounce rate saw an increase, it presented an opportunity. We’re actively analyzing this metric to ensure content alignment with user intent.
|Metrics||Previous Year||Current Year|
|Organic Traffic Increase||–||+7.98%|
|Average Session Duration||00:01:18||00:01:15|
Feedback from Our Client
Collaborating with Wild Creek Web Studio was a game-changer. Their strategic approach, combined with their hands-on execution, turned our digital challenges into growth opportunities. The results speak for themselves, and we’re excited about our ongoing digital journey.
Digital transformation is a journey; every milestone achieved paves the way for the next. This case study is a testament to our commitment to our clients at Wild Creek Web Studio. Our data-driven approach, combined with our industry insights, ensures we deliver tangible results repeatedly. If you want to rewrite your digital success story, we’re ready to partner with you.