For several centuries, Eagle has been a bird that has fascinated mankind. It’s big, powerful and as it soars high in the skies with such ease and confidence, it has been a source of several belief systems and mythological stories.
Eagles are also seen as a symbol of grace, beauty, courage, pride, bravery, power, freedom and determination. Several of these characteristics have been associated with leadership by many prominent authors and coaches.
Just like leadership, the eagle characteristics can also be associated with digital marketing campaigns.
Here are a few things that we can learn from these majestic birds of prey:
- Eagles have Great Vision: The eagles have astonishing eyesight capabilities. It is estimated that the eyesight of a bald eagle is 8x more powerful than that of humans. Their eyes are designed for long distance focus and clarity.Does this ring a bell? In order for any digital marketing activity to succeed, one must have a clear focus and clarity on the long term goals. Remain focused no matter what the obstacles and you will succeed. One or two campaigns will surely fail, but those must not deter you from your end goal.
- Eagles are Fearless: No matter what the size or strength of its prey, eagles never surrender. It will always put up a strong fight to win or regain its territory.Successful digital marketing campaigns requires fearless leaders and ambition. No matter what the problems are, one has to face head on and not resort to spammy tactics that can get you banned or penalized.
- Eagles are Tenacious: It has been observed whenever there is a storm, eagles are the only birds to get excited. It extends its mighty wings and uses the storm winds to soar to greater heights while all other birds look for shelter.Any digital marketing is dependent on platforms and tools that change any time without any warning. A successful digital marketer is one who can face these uncertainty and use them wisely. Apart from these there are several other challenges that will come in the way. These are the storm that one has to face and take up head on without running away from it.
- Eagles are Wary: Wildlife experts have noticed that before a female eagle accepts a male eagle, it first tests him and only when she is satisfied about his commitment that she allows him to be her mate. After this they stay loyal and committed.
The digital marketing industry is filled with so many self-proclaimed experts, tools, tactics and hacks that claims to be the best while promising to get you onto the first page of Google with least effort, generate thousands of leads at lowest cost, increase followers/fans at cheapest rates and showing manipulated numbers and achievements.
Before you get into a partnership/contract with a leading digital marketing agency or purchase a tool/service or implement a hack, just make sure that you do your own research to find out if what they claim is true and whether it works for your requirement.
As we step into 2020, fly like an eagle, high above the marketing madness that will soon flood us all.
Celebrate your success and stand strong when adversity hits, for when the storm clouds come in, the eagles soar while the small birds take cover. – Napoleon Hill
If you want to soar like an eagle in life, you can’t be flocking with the turkeys. – Warren Buffett
May you soar on eagle wings, high above the madness of the world. – Jonathan Lockwood Huie