Social Media Budget Calculator
A social media budget includes more than platform ad spend. Content production, campaign management, tools and reporting can form a substantial part of the total.
Enter costs for the period you use for planning. The calculator shows the complete budget, its monthly or annual equivalent, and the allocation of paid media across platforms.
Content production
Paid media by platform
Management and supporting costs
Planned budget
- Content production
- Paid media
- Management fee
- Fixed costs
- Annual equivalent
Paid media allocation
The allocation reflects the amounts you entered. It is not a recommendation about which platforms will perform best.
What to include
Content production covers the creative and copy cost for each planned post. Paid media covers the amount paid directly to each platform. The management fee applies only to the combined paid media spend.
Use the fixed-cost field for reporting, scheduling software, analytics, community management or other costs that do not depend on ad spend.
The platform percentages describe your entered plan. They do not predict performance or recommend a channel mix. Use campaign results, audience evidence and business margins when deciding where to invest.
Privacy
All calculations happen in your browser. The plugin does not submit or store your figures.
Frequently Asked Questions
Does this calculator recommend how much to spend on each platform?
No. It calculates and displays the allocation you enter. Channel decisions require information about your audience, offer and past performance.
Should I enter monthly or annual figures?
Choose the period that matches your source figures. Keep every input on the same period basis.
How does the management fee work?
The calculator applies the entered percentage to total paid media spend. It does not apply the fee to content or fixed costs.
Where should I include community management?
Add it to fixed costs if it is a flat fee. If you price it per post, include it in the per-post cost.
Can I use a currency other than INR?
The tool supports INR, USD, GBP and EUR. It does not convert exchange rates.
Why are content production and paid media separated?
They behave differently. Production depends on output volume, while media spend pays platforms to distribute or promote content.
Does the tool store my budget?
No. The calculation runs in the browser.
What happens after I calculate?
The page moves to the result section, which is especially useful on mobile screens.