1 year ago, we were contacted by a learning and development company to generate leads for an upcoming experiential learning program. Unlike other L & D training programs, this was a premium training offered to a specific set of entrepreneurs, business owners and leaders of various organizations.
In this Article
Background:
The company is a leader in the learning and development space for over 18 years helping individuals, businesses and organizations through ROI driven powerful learning strategies for peak performance & growth.
In the post-pandemic world, they had launched a new training program for business leaders combining travel and nature to de-stress, re-energize, get clarity, and see the world from a new perspective.
They wanted to generate high quality leads for this unique training program.
Challenges identified by Wild Creek:
After a discussion with the client to understand the requirements, we identified a few challenges using our Digital Diagnostic Framework.
- Brand Awareness – Even though the company was in the business for over 18 years, it was entirely driven by the personal branding of the founders.
- Target Audience Segmenting – As this was a premium program, targeting the right audience was highly critical.
Wild Creek Digital Strategy and Solution:
For this lead generation campaign, our goal was to find decision-makers who would be interested in this premium training program.
To achieve the client’s goal and to make the lead generation process more effective, we implemented our unique 3-Step Process to address the challenges faced by the client.
Step #1 – Target Audience: Our first step was to define & refine the primary audience who are leaders, self-learners, interested in personal growth and could be interested in a program like this.
Step #2 – Awareness: To improve the lead generation process, we worked with their branding consultant and created content to publish on their social media channels, specifically Facebook & Instagram.
These posts were then promoted to the audience identified under step #1 as part of our lead generation strategy.
Step #3 – Automated lead generation: Once we had sufficiently warmed up the target audiences, we started a social media lead generation campaign with a simple and clear value proposition.
This entire process was automated so that the client would be able to process these leads in the least amount of time.
Results Achieved:
- 39,734 People Reached
- 59,569 Ad Impressions
- 255 Facebook Leads
- 3% CTR (a good CTR for Facebook ads is between 2-5%)
- 6% Conversion.
- 8000% ROI
Conclusion:
By the end of the customized campaign, with a targeted approach to improve awareness followed by a lead generation activity, we were able to provide the client with an 8000% ROI.
Do you need help generating leads for your business? Contact us today, and let’s discuss how we can work together to reach your goals!
