Schema Markup Generator
Structured data gives machines a clearer description of the entities, relationships and content on a webpage. JSON-LD is a convenient way to publish that information because it can sit separately from the visible page markup while describing the same content.
The Wild Creek Schema Markup Generator supports 12 common schema.org types: Article, FAQPage, LocalBusiness, Product, Recipe, Review, Person, Organization, BreadcrumbList, Event, HowTo and VideoObject. Choose a type, enter the information that genuinely appears on the page, and the tool builds the JSON-LD in your browser.
The important distinction is that schema.org support and Google Search features are not the same thing. A schema type can be valid structured data even when Google does not offer a rich result for it. Google retired How-To rich results in 2023 and retired FAQ rich results in May 2026. FAQPage and HowTo can therefore still describe content for systems that understand schema.org, but you should not add them expecting a Google FAQ or How-To search treatment.
Schema Markup Generator
Generate JSON-LD for common schema.org types. Some types can support Google Search features when the page meets Google's requirements; others are useful primarily for describing entities and content in a machine-readable way.
Choose the type that accurately describes content visible on the page. Do not add markup for information visitors cannot see.
JSON-LD Output
Select a schema type and complete the form to generate JSON-LD.
Use the Output Carefully
- Make sure the generated data matches the visible content on the page.
- Check whether your theme or SEO plugin already outputs equivalent schema before adding another block.
- For Google-supported Search features, test the deployed page with Google's Rich Results Test.
- For generic schema.org markup, use the Schema Markup Validator because Google's Rich Results Test only evaluates Google-supported rich-result types.
- Valid markup does not guarantee a rich result or any ranking improvement.
What this generator helps you do:
- Create JSON-LD without manually escaping quotes or nesting objects.
- Describe articles, organizations, people, local businesses and other entities consistently.
- Create markup for Google-supported structured-data features such as eligible products, recipes, breadcrumbs, events, videos and review snippets when the page meets the relevant guidelines.
- Generate generic schema.org markup even when no Google rich result exists for that type.
- Copy either the JSON-LD object or a complete application/ld+json script block.
What it does not do:
- It does not guarantee a rich result.
- It does not guarantee a ranking improvement.
- It does not verify that the information you entered is visible on the page.
- It does not know whether another WordPress plugin or your theme is already outputting equivalent schema.
- It does not replace Google’s feature-specific eligibility rules.
How to use the tool:
- Select the schema type that accurately describes the content or entity on your page.
- Complete the relevant fields. Do not invent information simply to fill a property.
- Generate the JSON-LD and review the output.
- Check your existing page source or SEO plugin before adding it so you do not create conflicting duplicate markup.
- Add the JSON-LD to the page using a method that your WordPress setup supports.
- For a Google-supported rich-result type, test the deployed page with Google’s Rich Results Test.
- For generic schema.org markup, use the Schema Markup Validator instead.
Structured Data and Visible Content
Structured data should describe what the visitor can actually find on the page. For example, Product markup should correspond to a real product shown on that URL, Recipe instructions should match the recipe visible to readers, and review markup should represent genuine review content rather than a rating created only for the markup.
Review markup deserves particular care. Google only supports review snippets for specific item types, and self-serving review markup for an Organization or LocalBusiness on its own website is not eligible for review stars. A syntactically valid Review object therefore does not automatically qualify for a review rich result.
Frequently Asked Questions
Testing Your Markup
Use the right validator for the job. Google’s Rich Results Test focuses on structured data that Google currently supports for Search features. If you generate Person, generic FAQPage, HowTo or another schema.org type without a corresponding Google rich result, use the Schema Markup Validator to check the structure instead. Validation tells you whether the markup is understandable. It does not promise that a search engine will display it, and it does not evaluate whether the underlying content is accurate, useful or eligible under all feature policies.
Does schema markup improve rankings?
Structured data helps search engines and other systems understand page information, but adding JSON-LD does not create a guaranteed ranking boost. Its clearest Search benefit is eligibility for supported search features when the content and markup satisfy the relevant requirements.
Does valid schema guarantee a rich result?
No. Google explicitly does not guarantee that a supported feature will appear even when the markup is valid. Search eligibility also depends on the page content, structured-data guidelines, crawlability and the requirements for that specific feature. No. Google retired the FAQ rich-result feature in May 2026 and removed its documentation in June 2026. FAQPage remains a schema.org type, so you may still use it when it accurately describes the page, but not as a way to obtain a Google FAQ rich result.
What about HowTo schema?
HowTo remains a schema.org type, but Google removed its How-To rich-result documentation and stopped showing that rich result. Use the markup only when it has a genuine structured-data purpose beyond expecting a Google How-To result.
Can I add more than one schema type to a page?
Yes, when the types accurately describe different entities or content on the page and do not conflict. In many cases, connecting related entities in a coherent JSON-LD graph is better than adding unrelated duplicate blocks. Check what your existing SEO or ecommerce plugin already generates first.
Where should I place JSON-LD in WordPress?
Use a method that outputs the application/ld+json script on the intended page without WordPress stripping or altering it. Depending on the site, that may be an SEO/schema plugin, a theme integration, a safe code-injection feature, or custom development. Avoid editing a parent theme file just to add per-page markup because theme updates can overwrite the change.