It’s Not Just Content, But Optimized Content That Wins!

INDUSTRY: HR / TRAINING

BACKGROUND:

This client is a leading soft skills training company specializing in niche trainings like POSH, Inclusion and Diversity related workshops and other learning workshops. They work with clients across India.

REQUIREMENT/CHALLENGES:

The client is a leader in the D&I space and work extensively with corporates in educating them on various D&I aspects including anti-sexual harassment. They also publish many informative and educative articles and were quite good on the content meter. However, despite the quantum and high quality of the articles, they were unable to drive readers to their website.

CLIENT’S INITIAL REACTION:

Initially, when the client approached us, they were very skeptical about any SEO or paid advertisements due to a few bad experiences in the past. They now wanted a solution that would increase the traction on their website and find more readers.

APPROACH:

Before providing a solution, we audited the website first using the WCA method and shared the findings with the CEO and management explaining to them the problem in detail and the solution that could help them attain the desired goal.

Once the management understood our approach & the current situation, they agreed to sign up for our proposed SEO campaign for a period of 3 months.

SOLUTION:

As Step 1, we first fixed all the issues found during our audit using the WCA method.

Step 2 was to suggest content improvisations. Though the client published regular articles, they weren’t optimized to be SEO and search friendly.  We suggested that they re-write the content a bit for SEO keeping it readable and friendly.

Within 30 days of doing this, the website’s organic SEO traffic improved by 67%. In the stipulated 3-month period, the client’s website saw a 47% increase in organic SEO traffic and an overall 30% increase in traffic to the website.

RESULTS SUMMARY:

  • 67% – INCREASE IN ORGANIC TRAFFIC IN 30 DAYS
  • 47% – AVERAGE ORGANIC TRAFFIC INCREASE IN 90 DAYS

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