Email Marketing ROI Calculator
Email metrics show what happened inside a campaign. ROI connects those results to revenue and cost.
Enter the number of emails delivered and your campaign rates. The calculator estimates the number of opens, clicks and conversions before calculating revenue, profit and ROI.
Estimated return
- Opens
- 0
- Clicks
- 0
- Conversions
- 0
- Revenue
- ₹0
- Profit
- ₹0
- Revenue per delivered email
- ₹0
- Break-even conversions
- 0
Open rate provides context. This calculation applies click rate to delivered emails and conversion rate to clicks.
How the calculation works
The calculator treats click rate as a percentage of delivered emails. It treats conversion rate as a percentage of clicks.
Estimated revenue = conversions × average conversion value
Profit = estimated revenue − total campaign cost
ROI = profit ÷ total campaign cost × 100
Include all campaign costs that matter to your decision. These may include software, creative work, copywriting, list acquisition and staff or agency costs.
How to interpret the result
A positive ROI means the estimated revenue exceeds the entered cost. A negative ROI means the campaign has not recovered that cost under the assumptions supplied.
The calculation does not account for refunds, product margin, repeat purchases or delayed conversions. Use contribution margin instead of revenue when you need a profitability-focused estimate.
Privacy
The calculation runs in your browser. The plugin does not submit or store your campaign figures.
Frequently Asked Questions
What is email marketing ROI?
Email marketing ROI compares the profit attributed to a campaign with the cost of running it.
Should I use emails sent or emails delivered?
Use delivered emails. Bounces did not reach an inbox and should not form the base for open and click estimates.
How does the calculator apply click rate?
It applies click rate to delivered emails. Do not enter click-to-open rate in this field.
What should campaign cost include?
Include the costs relevant to your decision, such as email software, design, copywriting, staff time, agency fees and paid list acquisition.
Should average conversion value mean revenue or profit?
Use revenue for revenue ROI. Use contribution margin per conversion if you want the result to reflect direct profitability more closely.
Why can estimated conversions include a decimal?
Rates describe expected performance across the funnel. A decimal represents an average estimate rather than a claim that part of a transaction occurred.
Does the tool store my figures?
No. All calculations happen in the browser.