Schema Markup Generator

Structured data helps search engines understand exactly what your content is about - and can unlock rich results like star ratings, FAQs, recipe cards, and event listings directly in Google Search. Our Schema Markup Generator builds valid JSON-LD code for 12 schema types instantly. Fill in a simple form, click Generate, and your markup is ready to paste. No coding knowledge required.

Schema Markup Generator

Choose a schema type, fill in the fields, and get ready-to-use JSON-LD structured data you can paste directly into your page's <head> section.

JSON-LD Output

{ }

Select a schema type and fill in the form to generate your JSON-LD markup.

How to Use

  1. Choose a schema type from the dropdown on the left.
  2. Fill in the form fields. Required fields are marked *.
  3. Click Generate Schema to produce the JSON-LD code.
  4. Click Copy with <script> tag and paste the code into your page's <head> section.
  5. Validate your markup using Google's Rich Results Test .

Why Choose Our Schema Markup Generator?

  • Supports 12 schema types: Article, FAQ Page, Local Business, Product, Recipe, Review, Person, Organization, Breadcrumb, Event, How-To, and Video Object.
  • Generates valid JSON-LD - the structured data format recommended by Google.
  • Syntax-highlighted code output makes it easy to review before you paste.
  • One-click “Copy with script tag” button - ready to drop straight into your page’s <head>.
  • Dynamic forms that only show the fields relevant to your chosen schema type.
  • Built-in link to Google’s Rich Results Test so you can validate instantly.
  • Completely free. No account or login needed.

Our schema markup generator is perfect for:

  • SEO professionals adding structured data to client websites quickly.
  • WordPress site owners who want rich snippet eligibility without installing a separate plugin.
  • Bloggers adding Recipe or Article schema to improve their visibility in search results.
  • Local business owners marking up their address, opening hours, and contact details.
  • Developers needing a solid JSON-LD starting point to customise or extend further.

How to Use Our Schema Markup Generator:

  1. Choose a schema type from the dropdown menu.
  2.  Fill in the form – required fields are marked with an asterisk (*).
  3. Click “Generate Schema” to produce your JSON-LD code.
  4. Review the colour-coded output in the right-hand panel.
  5. Click “Copy with <script> tag” and paste the snippet into your page’s <head> section.
  6. Validate your markup using Google’s Rich Results Test to confirm everything is correct.

JSON-LD is Google’s preferred structured data format because it sits entirely within a <script> tag in your page’s <head>, completely separate from your visible content. That makes it easy to add, update, or remove without touching your page layout or copy at all.

Frequently Asked Questions

What is schema markup and why does it matter for SEO?

Schema markup is code you add to your page that tells search engines precisely what your content represents - a recipe, a product, a local business, an event, and so on. When Google understands your content type, it may display enhanced “rich results” with star ratings, images, FAQ dropdowns, and other visual features. These make your listing stand out in search results and typically increase click-through rates.

What is JSON-LD and why is it recommended?

JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight structured data format embedded in a <script> tag inside your page’s <head>. Google recommends JSON-LD over older formats like Microdata and RDFa because it is easier to write, easier to maintain, and keeps structured data cleanly separated from the rest of your page’s HTML.

Which schema type should I use for my page?

Use Article for blog posts and news content, FAQPage for pages built around questions and answers, Product for e-commerce listings, LocalBusiness for physical locations, Recipe for food content, and Event for upcoming occasions. When in doubt, choose the type that most accurately describes the primary subject of your page. Using the wrong schema type can lead to Google ignoring the markup entirely.

How do I add schema markup to a WordPress page?

Paste the copied <script type=”application/ld+json”>…</script> block into a Custom HTML block at the top of your page or post in the WordPress block editor. Alternatively, add it to your theme’s header.php file inside the <head> section. For a per-page approach without touching theme files, the free “Header & Footer Scripts” plugin works well.

Does adding schema markup guarantee rich results in Google?

No. Valid schema markup makes your page eligible for rich results, but Google decides whether to display them based on content quality, relevance, and other signals. The best approach is to validate your markup using Google’s Rich Results Test, then allow a few weeks for Google to re-crawl and process your page.